AREA EXECUTIVE

PURPOSE OF THE JOB:
Formulate and implement section TM&D plans at the outlet level & achievement of sales
expectations.
KEY FOCUS AREAS:
 Sales focus.
 TM&D plans.
 Implementation of Brand input plans.
 Stock control.
 Market Knowledge
 Competitive feedback
 WD operations.
 Code of conduct and statutory compliance.

PRINCIPAL ACCOUNTABILITIES:
Sales Focus
 Achievement of agreed sales expectations.
 Monitor Actual Sales against expectations.
Implementation of TM&D plans
 Implementation of market and outlet coverage plans
 Adherence to fixed call frequency for self and customer groups
 Infrastructure as per plan
 Visible availability
 Ensure freshness as per norms
 Cost effective order capture and efficient delivery systems
Implementation of category / brand input plans
 Implementation of trade and consumer schemes.
 Quality execution of merchandising activity.
 Evaluation and feedback.

Role Profile – Area Executive, CF P2Marketing Training & Development


-Stock control
 Accurate Forecasting
 Ensure adequate and timely remittances
 Timely mid course corrections.
 Recommend appropriate MBR’s in SAP.
 Ensure pipeline reconciliation.
- Competitive Feedback
 Provide timely feedback on competitive activities
 Provide constructive recommendations for countering comp activities.
- Market Knowledge
 To posses a complete territorial knowledge.
 Knowledge of brands, prices, margins and activities of both own products and competition
 To develop superior trade relations with key trade members.
- WD operations
 Educate and train customer groups.
 Assist in the effective functioning of WD operations including Order Capture & Delivery systems
 Assist in the effective functioning of WD operations including WDIS and record maintenance.
 Demonstrate selling techniques to Customer team members through live examples conducted by self.
- Code of Conduct & compliance of all statutory / regulatory norms
 Adherence to the code of conduct
 Conformation to all financial and administrative systems
 Compliance with all statutory and regulatory

KEY SUCCESS FACTORS:
 Achievement of TM&D objectives and sales expectations
 Superior category and market knowledge.

INTERNAL LINKAGES:
AM’s / Asst. Manage, GF P / LAA/ AE, GFP /FS