AM Shopper Marketing

About the role
The Ecommerce team is a highly agile and high growth team which is evolving rapidly. This role will lead all shopper related activations on the digital shelf that lead to business goal delivery of revenue and profitability for the product portfolio. The incumbent will be the custodian of the brand on shelf and is responsible for planning to execution on key e-commerce accounts.

Key Responsibilities
Shopper understanding and analytics -
 Develop deep understanding of shopper insights & behaviour for the categories
 Obsess over shopper & consumer experience data (reviews, conversion, competitor moves, listings issues etc) & ensure appropriate actions are taken in response
 Develop e-com shopper marketing plan for priority sub-brands
 Implement plan via both direct execution and influencing other e-com verticals
 Analyze e-com performance on regular basis and identify course corrections

Category annual planning-
 Represent category/brands to e-com customers, especially in JBP & quarterly plans
 Input into overall brand LRP/AOP, qtly plans, launch plans; own e-com AOP for category

Marketing execution coordination - 
 Ensure top-of-funnel digital is leveraged for e-com (influencing brand and digital marketing teams)
 Jointly plan & execute full funnel activities, along with digital marketing manager
 Lead replication of the brand IMC on ecommerce media assets

Qualifications 
Education: Post Graduate degree (MBA)
Experience: Experience of 4-6 years in Sales

Skills:
 Agile – able to execute rapidly and effectively in complex environment, strong results orientation
 Bold – ambitious mind-set, willing to stretch for outstanding results
 Consumer & customer obsessed – strong interest in and knowledge of e-com space, instinct always to take the consumer perspective
 Data driven – strong analytical skills and strategic thinking, able to use structured thinking to diagnose issues, assess options and develop recommendations
 Organized team player – always plans ahead, highly responsive to team mates and stakeholders, strong task and time management skills