Brand Marketing Manager

Responsibilities 

1. Payments’ marketing will involve driving growth for the payments business through an integrated marketing approach. This will warrant strong category & business understanding, AOP deep dive, ability to process business data into insights and translate that into marketing strategies & actionables.

2. Marketing strategy & execution: Defining business objectives & translating them into clear actionables from communication, media, research & measurement pov. Execution & operational excellence is critical. This will involve proactively planning for campaigns & their networks with ownership & accountability, breaking down tasks into action items & identifying & working with partners to drive high quality output in a timely manner.

3.Media channel’s know-how: This will involve understanding channel capabilities from a targeting, impact & measurement pov. Coordinating with channel owners like traditional media , social media, digital : on and off deck, CRM & merchandising to define clear problem statements & follow up on solutions & impact.

4. Integrated campaign planning: Understanding & appreciation of business realities into clear & simple problem statements & objectives through creative & media briefs. Identifying, evaluating & onboarding the right creative, content & media partners to solve for problem statements. Planning campaign networks & campaign designs and then working with agencies/ partners to timely deliver the output.

5. Research & Insights : Ability & comfort with qualitative & quantitative data translation into insights that power planning at a strategy level, creative development, media planning & impact measurement. Prior experience of utilizing Brand tracks, U&A like studies is mandatory.

6. Stakeholder mgmt : Managing, influencing & collaborating with key stakeholders while navigating the system to seek clarity & inputs, influence decision making, negotiate, re-pivot if needed. 

Must haves 

1. MBA from Tier 1 college with at least 5-7 years of Marketing experience in a well established & marketing first internet/ fintech + FMCG brand. Marketing experience to that is holistic and centered around a deep category & consumer understanding with bias for action & measurement.

2. Analytical bent of mind. Comfort with numbers & relevant business, media & research metrics to arrive at clear & actionable insights.

3. Relationship mgmt: Ability to manage diff stakeholders while managing ambiguity & navigating the system to influence decision making, seek clarity, negotiate & drive impact 

4. Media understanding: Proven experience of evaluating, measuring and optimizing both traditional & digital media (paid & owned). Ability to plan & drive experiments  that lead to incremental impact for the categories

5. Experience of working with different creative, research & media agencies with working relations across the top league agencies.Excellent brief writing skills for Business approach notes & creative and media agencies

6. First principle thinking : Ability to think strategically, ask the right questions to get and drive clarity for key stakeholders. The ability to appreciate disparate pieces of information and translate that into clear actionables is important.

7. Execution excellence: Operational and execution excellence with a high sense of accountability & ownership 

Critical Requirement

1. Business & category understanding along with experience in bringing marketing strategies to life through excellence in program mgmt & marketing ops
2. Ability to process & translate different points of view & information to insights that help define clear & singular marketing tasks & goals. 
3. A self-starter with a bias for action & measuring impact
4. Accountability & ownership of work
5.Agility & resilience to evolve ways of working in agile environments