Manager - Media Experiments

Job Title: Manager - Media Experiments

Job Summary:
The experiments manager is responsible for designing, executing, and analyzing measurable media experiments attributable to business' measure of success. The role involves working closely with internal teams and external partners to derive and test insights based hypothesis.

Key Responsibilities:
1. Insights and Trends spotting:
Stay updated on consumer behavior trends through market visits and engaging with consumers.
Liaise with media, inventory and data partners to stay on top of developments in the evolving media landscape.
2. Experiment Design, Execution and Attribution:
Develop hypothesis based on consumer insights/media trends.
Design measurable media experiments to test strategies/hypothesis in alignment with overall marketing objectives.
Demonstrate attribution of outcome to aligned measure of success.
Evangelize successful experiments for wider adoption.

Qualifications:
Education: Master's degree in Marketing, Communications, Business, or a related field.
Experience: 6+ years of experience in media strategy, both traditional and digital, with a proven track record of successful experiments and campaigns.
Skills: Strong analytical skills, excellent communication, proficiency in media planning tools and software, and a deep understanding of the media landscape.
Attributes: Innovative thinker, Comfortable challenging status quo, Persistent, Persuasive
Preference: Data Analytics background