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Can you do the branding in the way Coca-Cola did? 😱

An artist painting a wall on the right. Left hand side the text: 7 Artists, 5000+ sq ft., 1 iconic brand: Cocacola (Logo).
(Left hand side): The First Contact. A moment that felt unreal. For the artist’s the opportunity to work for Coca-cola was nothing short than a dream come true. (Right hand side): Artist’s first reaction. <Their photo, followed by text>. 1. I could hardly believe it at first. I was feeling extremely excited and emotional. – Karan Arora. 2. It was a huge milestone, so I was in pure disbelief. - Ajay Jayprakash. 3. I felt honoured to be given the opportunity to work for a global brand. - R Kedhar. 4. I felt super proud of myself. - Shreya Gupta. 5. I was going to paint the wall for the first time, so I was really excited. - Uday Kiran. 6. I was extremely happy at the news. -Archana Gokhale. 7. I was trying to maintain my calm on hearing about the opportunity. - Shreekant Dubey.
The Process: It’s not all rosy. From challenging weather to heightened walls, every sq. ft. was a test of patience and determination. The challenges they faced. 1. Adapting the artwork to large wall surfaces while maintaining detail and balance. 2. Working in harsh outdoor conditions for long hours. 3. Completing such large-scale murals within the given time. 4. Painting the top corners of the wall due to variations in height. 5. Rough wall surfaces and physical obstructions, such as fire extinguishers.
The Transition: From nothing to everything. When empty, course walls converted to beautiful, fine branding. The outcome they created: Images of all the wall murals done at different locations across India.
“The real reward came when we stepped back and looked at the mural we had created. It wasn't just a wall anymore, but a proof of what we are capable of. As artists with disabilities, we have often been underestimated. But being given an opportunity by a global brand like Coca-Cola filled us with a level of confidence which we had never experienced before.” - Artists.
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Vineet Saraiwala receiving award from the President.

Atypical Advantage is India’s largest livelihood platform for Persons with Disabilities(PWD). Whether it is a singer looking for a show, a visual artist looking to sell their paintings, or job seekers with disabilities looking for career opportunities, it bridges the supply & demand side inefficiencies so that Persons with Disabilities can earn a dignified income. We have a large pool of 50,000+ talents with disabilities and have worked with 500+ corporates within a short span of 5 years. We were also featured on Shark Tank Season 2 and were declared the winner of the prestigious National Startup Award for Social Impact, and the National Award for Best Organization empowering persons with disabilities in 2024, conferred by the Union Government. For more information, visit our website here.

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