Most brands launch ads, but Coca-Cola launched 15 walls of pure inclusion | Artists with hearing impairment, locomotor disabilities, and those on the autism spectrum came together for an initiative that opened doors for talented creators. In total, 5,000 square feet of space (imagine a ground large enough to park 50 cars side by side) was transformed at Coca-cola factories. The challenge? These weren’t perfect, smooth canvases. Every wall came with different shapes, awkward corners, protruding fire extinguishers, and uneven textures. Where others saw obstacles, these artists reimagined every constraint, blending each element so seamlessly that the final murals looked less like paintings and more like living photographs. Some murals reflected the beauty and cultural identity of the neighbourhoods they stood in, while others told emotional stories of how Coca-Cola brings people together. For many of these artists, this wasn’t just another project. It was painting for a brand they had grown up loving and consuming. It was standing back, looking at a 200-ft wall, and saying, “I did that.” | A meaningful beginning for individuals with disabilities at Uno Minda | At Uno Minda Hosur plant, inclusion came dressed up in formals, as candidates with hearing impairment and locomotor disability were hired on the assembly line as NAPs Trainees, each bringing determination and dedication to the shop floor. Recently, another round of interviews was conducted for a new batch to better understand the candidates, their backgrounds, and their comfort level with the nature of work at the company across two factory locations in Hosur. The idea is to bring the candidates closer to understanding the workplace and the roles they would be stepping into. In the coming weeks, the company aims to create more livelihood opportunities for candidates with disabilities. | The most positive room anyone can walk into at Adani Green X Talks | Adani GreenX Talks organised its grand finale of India Has Talent in Ahmedabad, celebrating persons with disabilities. The space was filled with excitement, applause, and something even more beautiful, genuine support. Participants cheered for one another, and competitors clapped the loudest for their fellow artists, because in that moment, it wasn’t about who won the first or second position, but that their talent was being celebrated. The evening culminated in a grand award ceremony, where outstanding performers were recognised for their brilliance. Some winning groups walked away with prizes as high as ₹1.2 lakhs, and in total, ₹14 lakhs worth of prizes were distributed among the winners. But beyond the numbers and trophies, what truly stood out was the spirit in the room. A space where passion and creativity were met with standing ovations, proud smiles, and thunderous applause. | English Learning for Speech and Hearing-Impaired Candidates | | The English Mastery course is specially designed for individuals who are Deaf or hearing-impaired, helping them build strong English reading and writing skills within one year, all at an affordable fee of ₹4,999. The program is fully accessible and includes sign language support to ensure a seamless and inclusive learning experience. Anyone with no prior knowledge of English who wants to learn from the ground up is welcome to attend this course. Over 300+ SHI learners have already benefited from this and strengthened their English skills. Now it’s your turn. If you’re interested or know someone who could benefit, register today and take the first step towards confident communication. Click here. | Sensitising governance: Madras High Court calls for disability awareness among officials | The Madras High Court has directed the Puducherry government to develop a Standard Operating Procedure and conduct sensitisation programmes for public officials dealing with persons with disabilities. The order came after a case where a candidate with locomotor disability was denied employment due to an improper medical assessment. The court emphasised that persons with disabilities must be treated with equality, dignity, and sensitivity in all interactions with public authorities (Source: The Hindu) | Ludhiana bus stand becomes Punjab’s first disability-friendly terminal | In a major step towards inclusive public infrastructure, Ludhiana’s central bus stand has been upgraded to become Punjab’s first terminal designed to support persons with disabilities. The facility now includes tactile flooring for visually impaired commuters, Braille signages, ramps, handrails, and accessible washrooms, enabling safer and more independent travel for passengers with mobility and visual impairments. (Source: Hindustan Times) | Atypical Advantage is India’s largest livelihood platform for Persons with Disabilities(PWD). Whether it is a singer looking for a show, a visual artist looking to sell their paintings, or job seekers with disabilities looking for career opportunities, it bridges the supply & demand side inefficiencies so that Persons with Disabilities can earn a dignified income. We have a large pool of 50,000+ talents with disabilities and have worked with 500+ corporates within a short span of 5 years. We were also featured on Shark Tank Season 2 and were declared the winner of the prestigious National Startup Award for Social Impact, and the National Award for Best Organization empowering persons with disabilities in 2024, conferred by the Union Government. For more information, visit our website here. | |
