How Reliance Retail made content accessible for 1000+ deaf employees

When Reliance Retail realized that several of their training resources weren’t accessible to employees with hearing impairments, they knew something had to change. They reached out to us to convert their extensive training manuals into Indian Sign Language (ISL) through the expertise of our sign language interpreters. It wasn’t a quick fix. Minute by minute, word by word, gesture by gesture, nearly 300 minutes of training content were thoughtfully transformed into ISL videos. Today, employees with hearing impairment learn, grow, and contribute with the same resources as everyone else. And for us at Atypical Advantage, it’s yet another reminder of the impact we can create when businesses choose to invest in accessibility.

When dreams and hard work, walk hand in hand

There’s always an unseen hand that gently guides you towards your destination. Ujjawal and Pooja credit that to Atypical Advantage. Both of them secured roles as Transportation Representatives at a leading e-commerce company.

"This achievement wouldn't have been possible without your belief in me," Ujjawal shared, his voice filled with gratitude.

Alongside him was Pooja, who equipped herself for the intricacies of the interview process, a preparation that made all the difference.

"Atypical’s insights and encouragement gave me a real edge," Pooja reflected.

With every mock interview and each piece of constructive feedback, her confidence blossomed. Today, both Ujjawal and Pooja are working at a company many aspire to be a part of. As they begin this exciting new chapter at their dream company, we wish them the very best and remind them that behind every milestone stands a community cheering them on.

Atypical’s Hire & Train program enhances communication skills

Sunsure Energy recently welcomed a new team member with cerebral palsy into their reception team. While the individual brought great enthusiasm, the role required stronger communication and client interaction skills. Recognizing this, Sunsure Energy reached out to Atypical Advantage, trusting our expertise in communication skill-building. We quickly stepped in with a tailored, two-month training program to enhance the candidate’s communication abilities and client engagement. The training is currently underway, and we’re delighted to witness steady progress in the candidate’s communication journey. Stories like these affirm the value of purposeful partnerships, where organizations reach out, not to point out shortcomings, but to invest in potential. And we’re proud to be the trusted partner they turn to when expectations and reality need a little alignment.

Atypical Advantage is India’s largest livelihood platform for Persons with Disabilities(PWD). Whether it is a singer looking for a show, a visual artist looking to sell their paintings, or job seekers with disabilities looking for career opportunities, it bridges the supply & demand side inefficiencies so that Persons with Disabilities can earn a dignified income. We have a large pool of 30,000+ talents with disabilities and have worked with 400+ corporates within a short span of 4 years. We were also featured on Shark Tank Season 2 and were declared the winner of the prestigious National Startup Award for Social Impact, and the National Award for Best Organization empowering persons with disabilities in 2024, conferred by the Union Government. For more information, visit our website here.