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Celebrating Impact that lasts a lifetime !!

Poochkoo breaks barriers and hires person with visual impairment

2 images featuring Melvina with a cute dog at Poochkoo.

Taking care of pets is not just about who takes care of your pet, but how they do it. Poochkoo, Pet care services, believes true care comes from empathy from people who understand love in its purest form. That’s why they’ve opened their doors to persons with disabilities who know patience and compassion like no one else. Poochkoo recently hired Melvina, a woman with visual impairment, as their Customer Service Executive. Every day, she listens to pet parents, handles their queries, and ensures each dog’s needs are perfectly matched with the right care. Her warmth and precision have made her an invaluable part of the team. For too long, society has failed to map the skills of people with disabilities to meaningful work. Poochkoo is changing that narrative and is moving toward roles in pet handling and facility management across different disabilities.

3 months of mentoring, a lifetime of bonding

A screenshot from the closing session of the speed mentorship program.

“Special students need special educators.” Right? TATA Power just proved otherwise. Through its Speed Mentoring Program, leaders at Tata Power connected with aspiring candidates with disabilities, creating a three-month journey of co-learning. While the Mentees learned more about the corporate world, the mentors discovered different perspective and the limitless potential of persons with disabilities. Beyond careers, they celebrated small joys while singing, dancing, and sharing festive cheer. What started as a mentorship program created lifelong bonds built on empathy and mutual respect. The closing ceremony was a heartwarming reminder that inclusion doesn’t require a degree just intent. Thank you to every mentor, mentee, and TATA Power for showing true inclusion in action.

Today we pause to celebrate impact

Written feedback from Reckitt, Ather Energy and HDFC ERGO.

Behind every flawless execution, there’s relentless team effort. From delivering 100+ art pieces for HDFC Ergo to brighten their corridors with paintings by artists with disabilities, to hosting playful, enriching workshops for Ather Energy, to delivering disability sensitization workshops across India at Reckitt offices, our team has worked tirelessly to champion inclusion. The heartwarming responses from our clients remind us why we do what we do and today we celebrate each member of Atypical Advantage for going beyond the boundaries of a workday, taking that extra step because they believe in the cause, and ensuring every execution runs seamlessly. These moments of appreciation strengthen us as we prepare for International Day of Persons with Disabilities, driving us to create even greater impact together.

What are you doing this International Day of Persons with Disabilities (IDPwD)?

Celebrate International Day of Persons with Disabilities with Atypical Advantage.

As we approach IDPwD, it’s the perfect opportunity to honour and empower individuals with disabilities. From engaging sessions to tailored campaigns, we can help you spark conversations, that’ll truly matter. Let’s make this IDPwD memorable, not just for your organization, but for every teammate. Explore what leading companies have done in previous years on our dedicated IDPwD page, or write to us to co-create something fresh and meaningful.

vineet.s@atypicaladvantage.in
Global Headlines.
Haryana rolls out inclusive education guidelines to help children with special needs.

Haryana rolls out inclusive education guidelines to help children with special needs

The Haryana School Education Department on October 9 2025 issued the Haryana State Inclusive Education Guidelines 2025 for all schools (government, private, aided) from pre-primary to senior secondary. These guidelines mandate early identification of children with disabilities, creation of Individual Education Plans (IEPs), resource rooms, teacher training in inclusive education, and infrastructure (ramps, Braille, assistive devices) to integrate children with special-needs into regular classrooms. (Source: TOI)

Inclusive infrastructure for Maharashtra’s 29 lakh differently-abled by 2047.

Inclusive infrastructure for Maharashtra’s 29 lakh differently-abled by 2047

The Maharashtra Department for the Welfare of Persons with Disabilities has launched its Vision 2047, a comprehensive blueprint shifting from special-school focus to a rights-based, integrated approach. The plan covers accessibility in buildings, transportation and digital services; inclusive education and employment; early intervention and healthcare; and monitoring of rights implementation. (Source: TOI)

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Vineet Saraiwala receiving award from the President.

Atypical Advantage is India’s largest livelihood platform for Persons with Disabilities(PWD). Whether it is a singer looking for a show, a visual artist looking to sell their paintings, or job seekers with disabilities looking for career opportunities, it bridges the supply & demand side inefficiencies so that Persons with Disabilities can earn a dignified income. We have a large pool of 40,000+ talents with disabilities and have worked with 450+ corporates within a short span of 4 years. We were also featured on Shark Tank Season 2 and were declared the winner of the prestigious National Startup Award for Social Impact, and the National Award for Best Organization empowering persons with disabilities in 2024, conferred by the Union Government. For more information, visit our website here.

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